We have all talked about the use of sites such as Google Translate, to take care of our translation needs. Throught our blog, you will find posts on why we love those sites, but it is NEVER a good idea to trust them with professional materials. Here are some images to make our point, and if you want to see more, simply go to the Engrish site, which is dedicated to showing bad translations through Japan. Some translations are simply pathetic, but they can provide your daily dose of laughter and entertainment.
Now do you see why you MUST hire a professional agency to take care of your business translations, when expanding to foreign markets? Not only will the words be translated accurately, to what you really want to communicate, but they will also make sure that it is culturally relevant and accurate.