Localization is more than translating from one language to the other, it is adapting a product (such as your business website) to make it feel as if it was nationally produced, versus made in America and shipped abroad. There are many aspects to take into consideration when localizing a website, and that is why the companies who decide to invest in localization show success in foreign markets. The colors, images, currency, addresses, holidays and structure of the site are just a few of the changes made. Most multinational companies stand firm in their believes of the importance that localization has for achieveing higher revenues.
Fortune 500 Companies earn $25 of Additional Revenue for Every $1 Spent on Localization
According to Aspire Systems, a Fortune 500 company, on average the international Fortune 500 companies that invest in localization make $25 for every $1 spent. Aspire’s online newsletter also states that the biggest companies in the software industry make at least half of their sales in the non-English speaking market.
The Localization Industry Standards Association conducted a similar study and obtained the same results. LISA focused on technology companies and found that, for every euro spent in localization, the revenue was on average 25 euros.
I hope that those studies and facts got you thinking on new ways that your company can reach the global market, because global is the new local.