We have all talked about the use of sites such as Google Translate, to take care of our translation needs. Throught our blog, you will find posts on why we love those sites, but it is NEVER a good idea to trust them with professional materials. Here are some images to make our point, and …
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Fortune 500 Companies and Localization 0
Localization is more than translating from one language to the other, it is adapting a product (such as your business website) to make it feel as if it was nationally produced, versus made in America and shipped abroad. There are many aspects to take into consideration when localizing a website, and that is why the …
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6 Most Popular Languages Spoken in the Greater Boston Area 0
Boston is a city full of language diversity! If you conduct business in or around Boston, you have to be mindful that many of your potential clients are not native English speakers. In fact, recent census data shows that over 20% of Massachusetts residents speak a language other than English at home! That’s literally one …
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7 Facts on the Growing Hispanic Population in the U.S. and the Benefits of Translation 0
Here are 7 facts to show you why today it is more important than ever to translate your document, materials and website into Spanish, if you want to become a leader in your industry. 1. 50 million million -> The estimated Hispanic population of the United States, making people of Hispanic origin the nation’s largest ethnic or …
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Why Google Translate Will Kill Your Multilingual SEO 0
Don’t get me wrong. We love Google Translate. It’s a powerful tool that has brought machine translation to an entirely new level. But it’s still not a dependable way to localize your web content. You don’t just have take our word for it, here is what Google has to say about using their tool for …
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Who Should Translate Your Marketing Materials? 0
There is a new popular term in the marketing world: Localization. This term refers to the translation of documents, or websites, to a specific target audience. It also involves adapting all of the content so it appeals, it is relevant and it is cultural sensitive to the people viewing the document or other material. Many …
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Impact of Cultural Differences in International, Multilingual Business Relationships 0
We all know that the world gets smaller and smaller each day, and we must go global if we want to compete. The next step is to gain understanding of the cultural practices and values of the business men and women you are targeting, and will be interacting with. You should do a little research on …
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6 Powerful Website Signals for International SEO [mini graphic] 0
So you want to target a country for international SEO? Make sure that you are sending the right signals to Google! Don’t forget, targeting a language is not the same thing as targeting a country. Sending the right signals about your regional relevance is one of the first steps to a successful international campaign. Feel …
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