It’s no secret that the world is becoming increasingly smaller, and the need for effective communication around the globe is crucial. Companies are outsourcing, people keep immigrating, patients seek treatments abroad, etc. This is the reason why last year the Bureu of Labor and Statistics said that translators and interpreters will experience faster –than-average employment …
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Language Barriers at The Olympics 0
The Olympics are one of the most anticipated sporting events, bringing the world together, and at the same time they bring unity within countries around the globe, as pride is felt when seeing fellow citizens compete and do impressing performances. If you speak a foreign language and you were to travel to London to see …
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LOL With These Translations 0
We have all talked about the use of sites such as Google Translate, to take care of our translation needs. Throught our blog, you will find posts on why we love those sites, but it is NEVER a good idea to trust them with professional materials. Here are some images to make our point, and …
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Fortune 500 Companies and Localization 0
Localization is more than translating from one language to the other, it is adapting a product (such as your business website) to make it feel as if it was nationally produced, versus made in America and shipped abroad. There are many aspects to take into consideration when localizing a website, and that is why the …
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6 Most Popular Languages Spoken in the Greater Boston Area 0
Boston is a city full of language diversity! If you conduct business in or around Boston, you have to be mindful that many of your potential clients are not native English speakers. In fact, recent census data shows that over 20% of Massachusetts residents speak a language other than English at home! That’s literally one …
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Who Should Translate Your Marketing Materials? 0
There is a new popular term in the marketing world: Localization. This term refers to the translation of documents, or websites, to a specific target audience. It also involves adapting all of the content so it appeals, it is relevant and it is cultural sensitive to the people viewing the document or other material. Many …
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Impact of Cultural Differences in International, Multilingual Business Relationships 0
We all know that the world gets smaller and smaller each day, and we must go global if we want to compete. The next step is to gain understanding of the cultural practices and values of the business men and women you are targeting, and will be interacting with. You should do a little research on …
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Why You Must Go Global No Matter your Industry or Size of Your Company 0
In 1996 when the internet was rapidly expanding in the United States, most people in other countries saw it as a luxury. According to Global Search Engine Marketing by Kennedy and Hauksoon, currently 88% of people using the internet are outside of the United States. No matter if your business consists of you and your …
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Localization, Why Does it Matter to You? 0
In short, localization is adapting a service or product to a different culture. This includes translation of the content into the language spoken by the target population, reviewing that cultural norms are being observed and transforming the feel and appearance of the product (website, document, etc.) into one that is appealing to that culture. It …
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How Many People in the World is Your Business Reaching? 0
The May edition of The Harvard Business Review has an article that states that “Global Business Speaks English.” Even though the author, Needley, makes some interesting arguments in it, we do not agree with his position supporting English as the only language spoken through a company to be competitive. You can read more on that here, but …
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