So you want to target a country for international SEO? Make sure that you are sending the right signals to Google! Don’t forget, targeting a language is not the same thing as targeting a country. Sending the right signals about your regional relevance is one of the first steps to a successful international campaign. Feel …
Read MoreWhy You Must Go Global No Matter your Industry or Size of Your Company 0
In 1996 when the internet was rapidly expanding in the United States, most people in other countries saw it as a luxury. According to Global Search Engine Marketing by Kennedy and Hauksoon, currently 88% of people using the internet are outside of the United States. No matter if your business consists of you and your …
Read MoreHow Do You Say Mother’s Day In……? 0
Mothers around the world take care of their babies in different ways. I grew up in a Hispanic home, where my mother would not let me cry myself to sleep, would not take me out of the house during the first 40 days of life, and who is still convinced that you can catch a …
Read MoreLocalization, Why Does it Matter to You? 0
In short, localization is adapting a service or product to a different culture. This includes translation of the content into the language spoken by the target population, reviewing that cultural norms are being observed and transforming the feel and appearance of the product (website, document, etc.) into one that is appealing to that culture. It …
Read MoreTranslating Your Documents in Preparation for Adoption 0
If you stumbled upon this blog post, you are probably in, or have started the process, of adopting a child from a foreign country. Congratulations to you! What a wonderful journey you have are on. You know better than anyone that the process can be long and intense, so it is better to be prepared …
Read More5 Reasons Why Your Law Firm Needs an Interpreter 0
1. Whether in Boston, NYC or LA, professional legal interpreters who have received the proper training know the correct vocabulary, to secure accuracy when a message is being conveyed. No content will be added or subtracted from the original message. They choose the right words and phrasing, of legal and cultural words, to transmit exactly …
Read MoreArabic Translation leads to Violation of Speech Right in Boston 0
In 2009 a man from Sudbury, MA named Tarek Mehanna was arrested and put in a high security prison on “terrorism” charges. Earlier this year, on April 12, he was sentenced to 17.5 years in prison for translating and helping in the distribution of the “39 Ways to Serve and Participate in Jihad” text, which …
Read MoreShould We Trust Google Translate? 0
If you are not sure how a translator can add value to your document, let me break down for you what a translator does: reads the content, puts together a glossary for the meaning of some words that could have different ones for a specific industry to ensure accuracy and consistency through the document, translate …
Read MoreHow Many People in the World is Your Business Reaching? 0
The May edition of The Harvard Business Review has an article that states that “Global Business Speaks English.” Even though the author, Needley, makes some interesting arguments in it, we do not agree with his position supporting English as the only language spoken through a company to be competitive. You can read more on that here, but …
Read More5 Simple Reasons to Translate Your Website 0
The internet is a global market place. If you want to reach more consumers, even within the United States, you need to have content in the audience’s native language. Website translation can give you a competitive edge over other businesses in your field. A foreign language speaker customer will more likely stay in your site …
Read More
